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Only 31% of Battleground Voters Familiar With ESG - Demogpraphics

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Survey of 5,605 Battleground State Likely Voters (AZ, NV, GA, PA, WI, MI)
Conducted July 5-12, 2024 By Rasmussen Reports and the Heartland Institute
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
        5,605         2,634         2,971         1,682         2,466         1,457          4,148            785              448                224           2,018             2,018             1,569           2,368                 2,525              712                 2,436           1,839             1,246                  84                    183               1,129                 1,247               1,901                 1,126              19             893             1,232           1,830             1,038            331              280         1,457                 2,971                 1,177                 2,690                 2,634                    104                    140                      36         5,493                  64                      48                 4,941                    516                      89                      19                      41                 1,390                 1,088                    556                 2,496                      76                 1,817                 1,027                    364                 2,324                      73                 2,385                 2,626                    184                    410
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Do you support or oppose legislative efforts by the European Union to control American business practices, such as the EU’s Corporate Sustainability and Due Diligence Directive? Strongly support 19% 21% 18% 25% 18% 15% 19% 22% 21% 17% 32% 9% 16% 33% 8% 14% 12% 15% 40% 9% 25% 18% 15% 20% 24% 0% 18% 18% 19% 21% 26% 14% 22% 20% 15% 32% 7% 20% 18% 3% 19% 22% 21% 20% 15% 22% 10% 5% 42% 24% 14% 6% 6% 11% 8% 10% 33% 16% 34% 7% 20% 8%
Somewhat support 20% 20% 20% 27% 17% 16% 19% 23% 21% 17% 29% 11% 18% 29% 11% 19% 11% 25% 30% 4% 20% 21% 20% 21% 16% 10% 19% 20% 23% 20% 14% 10% 19% 21% 18% 29% 10% 12% 21% 20% 20% 27% 28% 17% 40% 32% 32% 16% 24% 40% 27% 7% 13% 8% 16% 29% 29% 26% 30% 10% 20% 20%
Somewhat oppose 12% 11% 12% 13% 11% 10% 11% 14% 9% 13% 11% 12% 11% 11% 12% 12% 10% 16% 9% 5% 13% 13% 13% 10% 11% 23% 13% 12% 10% 12% 13% 8% 12% 12% 11% 12% 11% 12% 12% 15% 11% 40% 12% 11% 18% 17% 29% 15% 9% 14% 22% 9% 15% 8% 15% 22% 11% 7% 11% 11% 24% 13%
Strongly oppose 36% 39% 33% 16% 42% 48% 38% 24% 36% 39% 13% 56% 38% 12% 57% 39% 58% 27% 6% 18% 20% 34% 36% 37% 37% 47% 31% 35% 36% 36% 35% 49% 33% 34% 44% 12% 61% 32% 17% 14% 36% 7% 25% 39% 10% 13% 7% 23% 9% 7% 22% 67% 15% 63% 50% 26% 10% 12% 8% 63% 20% 30%
Not sure 14% 10% 17% 18% 12% 11% 13% 18% 13% 13% 15% 11% 16% 15% 11% 16% 9% 17% 14% 64% 22% 14% 16% 12% 11% 20% 19% 15% 12% 10% 12% 19% 14% 14% 12% 15% 10% 25% 33% 48% 14% 4% 14% 13% 16% 17% 22% 41% 16% 15% 15% 10% 51% 10% 10% 13% 17% 38% 16% 9% 15% 29%
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Would you support or oppose a U.S. federal or state law that would protect American companies from being required to comply with the European Union’s new supply chain law? Strongly support 32% 35% 28% 24% 35% 34% 31% 29% 36% 35% 19% 44% 32% 18% 44% 32% 47% 23% 15% 9% 32% 32% 30% 32% 31% 36% 29% 31% 31% 31% 39% 35% 30% 30% 38% 18% 47% 22% 22% 8% 32% 14% 20% 34% 13% 12% 9% 5% 19% 11% 20% 50% 20% 52% 42% 22% 13% 12% 15% 49% 18% 24%
Somewhat support 19% 19% 18% 27% 17% 12% 17% 26% 21% 15% 22% 16% 18% 22% 16% 17% 17% 22% 18% 11% 20% 23% 22% 17% 14% 18% 19% 21% 20% 19% 10% 9% 17% 21% 16% 21% 17% 20% 18% 5% 19% 37% 8% 16% 37% 33% 34% 23% 20% 26% 29% 13% 16% 13% 24% 33% 19% 18% 21% 16% 24% 19%
Somewhat oppose 16% 17% 16% 18% 16% 14% 16% 16% 14% 20% 22% 11% 15% 23% 11% 13% 10% 21% 21% 8% 17% 14% 15% 18% 16% 9% 14% 16% 16% 19% 17% 15% 16% 17% 15% 23% 9% 16% 18% 19% 16% 33% 30% 15% 27% 16% 27% 5% 17% 29% 27% 8% 6% 7% 13% 23% 24% 15% 23% 10% 28% 10%
Strongly oppose 17% 17% 17% 13% 17% 22% 19% 9% 15% 14% 18% 17% 16% 18% 16% 17% 15% 13% 27% 12% 8% 13% 15% 18% 22% 7% 15% 16% 17% 19% 20% 16% 18% 16% 18% 19% 15% 19% 11% 21% 17% 9% 16% 18% 9% 20% 18% 21% 22% 15% 12% 16% 5% 16% 10% 7% 22% 16% 20% 15% 12% 14%
Not sure 17% 12% 21% 17% 16% 18% 16% 20% 14% 17% 18% 12% 20% 19% 13% 21% 11% 21% 18% 61% 22% 18% 18% 15% 16% 29% 23% 16% 16% 12% 13% 25% 19% 17% 14% 19% 13% 23% 32% 46% 17% 6% 26% 17% 13% 19% 11% 47% 22% 19% 12% 13% 52% 12% 12% 15% 23% 39% 20% 11% 17% 32%
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Environmental, social, and governance scores — commonly called ESG — are a kind of social credit scoring system used by financial institutions, investors, and some governments. Are you familiar with ESG scores? Yes 32% 39% 26% 36% 36% 22% 30% 32% 47% 40% 29% 34% 34% 28% 35% 34% 38% 29% 29% 17% 37% 26% 23% 37% 40% 37% 27% 25% 32% 38% 53% 38% 31% 35% 26% 29% 36% 35% 22% 10% 33% 24% 11% 33% 30% 22% 16% 4% 32% 28% 27% 36% 9% 40% 36% 31% 25% 19% 28% 38% 28% 23%
No 56% 51% 60% 51% 52% 67% 58% 54% 42% 46% 60% 52% 55% 60% 52% 52% 51% 60% 61% 34% 43% 59% 63% 53% 52% 40% 55% 64% 58% 51% 36% 46% 57% 53% 61% 60% 52% 55% 55% 44% 56% 53% 59% 56% 54% 64% 57% 57% 57% 60% 59% 53% 38% 48% 52% 62% 63% 42% 61% 50% 60% 57%
Not sure 12% 10% 14% 13% 12% 11% 12% 14% 11% 14% 11% 13% 12% 11% 12% 15% 12% 12% 10% 49% 20% 15% 14% 10% 8% 23% 18% 11% 10% 11% 11% 16% 12% 12% 14% 11% 12% 10% 23% 46% 12% 23% 30% 11% 15% 14% 27% 40% 11% 12% 15% 11% 53% 12% 12% 8% 12% 40% 11% 12% 12% 20%
Answered by the 1,808 respondents who are familiar with ESG: Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Would you support or oppose a law that would stop financial institutions like banks and insurance companies from using non-financial ESG scores when evaluating individuals and businesses applying for products or services, such as a loan? Strongly support 44% 45% 42% 44% 44% 44% 43% 45% 47% 51% 40% 49% 43% 38% 49% 43% 54% 35% 34% 9% 54% 49% 42% 44% 41% 34% 47% 49% 39% 44% 39% 57% 47% 40% 52% 34% 52% 42% 44% 0% 44% 53% 41% 46% 26% 28% 83% 100% 46% 20% 22% 55% 56% 58% 49% 30% 27% 24% 35% 53% 30% 26%
Somewhat support 19% 19% 19% 31% 14% 10% 15% 33% 24% 18% 25% 14% 19% 25% 15% 14% 16% 21% 24% 0% 23% 26% 21% 20% 11% 0% 27% 23% 21% 12% 14% 10% 20% 21% 10% 23% 15% 13% 29% 91% 19% 34% 50% 16% 51% 37% 17% 0% 21% 34% 34% 10% 36% 12% 24% 36% 21% 35% 23% 15% 38% 18%
Somewhat oppose 9% 10% 8% 11% 10% 6% 10% 8% 10% 2% 12% 7% 10% 13% 6% 13% 5% 14% 12% 22% 9% 7% 7% 12% 9% 0% 8% 8% 9% 12% 14% 3% 10% 10% 8% 15% 5% 20% 12% 5% 9% 13% 0% 9% 16% 24% 0% 0% 13% 18% 9% 5% 0% 4% 5% 12% 18% 15% 13% 5% 17% 27%
Strongly oppose 19% 18% 20% 9% 21% 33% 21% 10% 16% 25% 13% 23% 20% 14% 22% 21% 21% 17% 14% 68% 12% 8% 20% 18% 27% 63% 12% 14% 17% 29% 18% 21% 17% 19% 20% 14% 23% 24% 9% 0% 19% 0% 0% 20% 6% 10% 0% 0% 10% 16% 18% 24% 0% 23% 13% 13% 19% 19% 15% 22% 14% 12%
Not sure 9% 7% 11% 5% 12% 7% 11% 4% 3% 4% 11% 8% 9% 11% 7% 9% 5% 12% 15% 0% 2% 9% 10% 7% 13% 3% 6% 6% 13% 4% 14% 9% 6% 10% 10% 14% 5% 1% 6% 4% 9% 0% 9% 10% 1% 0% 0% 0% 10% 12% 17% 6% 9% 3% 9% 9% 15% 7% 14% 5% 2% 17%
Total Gender Age Race Political Party Party w/ Leaners Ideology Education Income Where Do You Live Who did you vote for in the 2020 Presidential Election? President Joe Biden or Former President Donald Trump? US Citizen? How likely are you to vote in the 2024 general election in November? Biden Favorability Trump Favorability If the elections for Congress were held today, would you vote for the Democratic candidate or the Republican candidate?
LV's Men Women 18-39 40-64 65+ White Black Hispanic Other Democrat Republican Other Democrat Republican Other Conservative Moderate Liberal Not sure No diploma HS diploma Some college College deg. Graduate deg. Not sure <$30k $30-50k $50-100k $100-200k >$200k Not sure Urban Suburban Rural Biden Trump Other Didn't vote Not sure Yes No Not sure Very likely Somewhat likely Not very likely Not at all likely Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Very favorable Somewhat favorable Somewhat unfavorable Very unfavorable Not sure Democrat Republican Other Not sure
Would you support or oppose a law that would stop large public corporations from refusing to do business with people based on their political or religious views, practices, or associations? Strongly support 28% 29% 26% 31% 27% 24% 27% 30% 30% 34% 30% 28% 24% 29% 27% 25% 30% 24% 31% 10% 32% 26% 29% 29% 26% 38% 29% 28% 27% 27% 34% 26% 30% 27% 26% 28% 28% 18% 28% 16% 28% 15% 20% 29% 19% 15% 21% 23% 31% 23% 28% 29% 12% 32% 24% 24% 27% 11% 28% 29% 18% 18%
Somewhat support 18% 18% 17% 29% 15% 9% 16% 25% 22% 10% 19% 17% 16% 18% 17% 16% 18% 18% 17% 7% 28% 22% 17% 17% 13% 0% 20% 19% 18% 17% 13% 8% 17% 18% 16% 18% 17% 22% 20% 16% 17% 45% 9% 15% 40% 50% 10% 18% 16% 24% 23% 14% 24% 16% 20% 26% 15% 29% 17% 17% 26% 16%
Somewhat oppose 12% 13% 12% 13% 13% 11% 13% 11% 12% 10% 13% 12% 13% 13% 12% 12% 11% 14% 12% 12% 10% 12% 13% 13% 12% 0% 13% 13% 11% 13% 17% 7% 14% 12% 11% 13% 12% 17% 13% 7% 12% 29% 26% 12% 17% 16% 34% 7% 10% 18% 18% 10% 7% 9% 13% 23% 13% 5% 12% 12% 21% 10%
Strongly oppose 25% 23% 27% 14% 25% 38% 27% 18% 23% 29% 22% 26% 28% 23% 27% 27% 26% 27% 22% 13% 14% 21% 24% 26% 31% 34% 20% 23% 27% 28% 25% 32% 25% 25% 26% 24% 27% 31% 19% 13% 26% 5% 16% 27% 12% 7% 15% 9% 25% 20% 20% 29% 14% 27% 24% 17% 26% 15% 25% 26% 24% 18%
Not sure 17% 16% 18% 13% 20% 18% 18% 15% 14% 18% 16% 16% 19% 17% 16% 21% 15% 17% 18% 57% 17% 19% 17% 16% 17% 28% 18% 18% 17% 15% 12% 26% 13% 18% 21% 17% 16% 12% 20% 48% 17% 6% 30% 17% 12% 12% 20% 44% 18% 16% 12% 18% 43% 16% 18% 10% 18% 41% 16% 15% 11% 37%
Survey Demographics
Total
LV's
Gender Men 47%
Women 53%
Total
LV's
Age 18-39 30%
40-64 44%
65+ 26%
Total
LV's
Race White 74%
Black 14%
Hispanic 8%
Other 4%
Total
LV's
Political Party Democrat 36%
Republican 36%
Other 28%
Total
LV's
Where Do You Live Urban 26%
Suburban 53%
Rural 21%
Total
LV's
State Nevada 6%
Arizona 13%
Wisconsin 13%
Pennsylvania 27%
Michigan 22%
Georgia 19%