23% Now Use Online Movie Streaming Services
Despite the growing popularity of online movie streaming services such as Netflix, most Americans are still more likely to watch a film on network or cable TV.
Just 14% of American Adults rarely or never watch movies at home, according to a new Rasmussen Reports national telephone survey. Twenty-three percent (23%) watch a film at home at least once a week, while another 30% do so at least once a month. Thirty-one percent (31%) say they only occasionally watch movies at home. (To see survey question wording, click here.)
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The national survey of 1,000 Adults was conducted on August 22-23, 2013 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.