48% Have Started Holiday Gift Shopping, 14% Are Finished
Black Friday and Cyber Monday have come and gone, and a few more Americans have started - and finished - their holiday shopping.
A new Rasmussen Reports national telephone survey finds that 48% of American Adults now have started their shopping for the holidays, up from 37% two weeks ago. Forty-nine percent (49%) still have not begun yet. (To see survey question wording, click here.)
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This survey of 1,000 Adults nationwide was conducted on December 1-2, 2013 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.