Holiday Shopping Kicks In To Overdrive
Off we go! The number of Americans who have started their holiday shopping has jumped dramatically following the Black Friday and Cyber Monday sales weekend.
The latest Rasmussen Reports national telephone survey finds that 54% of American Adults have now started to shop for the holidays. That’s up 20 points from 34% two weeks ago and up six points from the 48% who had begun holiday shopping by this time last year. Forty-four percent (44%) still haven’t begun shopping yet. (To see survey question wording, click here.)
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The survey of 1,000 Adults nationwide was conducted on November 30-December 1, 2014 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.