Despite Bankruptcy, Americans Still Like Sears
Sears joins a growing list of retail giants to file for bankruptcy, as Americans continue to gravitate to online shopping outlets such as Amazon. Still, most Americans like Sears and have purchased an item from the department store at some point in their lives.
A new Rasmussen Reports national telephone and online survey finds that 59% of American Adults have at least a Somewhat Favorable impression of Sears, Roebuck and Co., including 18% who have a Very Favorable opinion. Twenty-three percent (23%) view Sears unfavorably, but only five percent (5%) have a Very Unfavorable view of the store. Eighteen percent (18%) are not sure. (To see survey question wording, click here.)
Rasmussen Reports invites you to be a part of our first-ever Citizen-Sourced National Midterm Election Polling Project. Learn more about how you can contribute.
(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.
The survey of 1,000 American Adults was conducted on October 15-16, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.
Related Articles
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
To learn more about our methodology, click here.
