SUCCEEDING IN YOUR BUSINESS: Is This Web Merchant for Real?
Just because someone has put up a Website to sell merchandise doesn't mean they are a reliable vendor. Anyone with a few bucks and a basic knowledge of HTML can set up a website. To become a reliable merchant takes years of experience. The fact that this website isn't customer-friendly is one sign that the company doesn't really care about what its customers think about it.
Here are some of the things I look for on e-commerce websites: