Rasmussen Reports Anticipates Another Successful Polling Season
The 2016 presidential and senate elections made for some challenging polling given the rapidly shifting landscape of political and ideological thinking, alleged scandals and aggressive media coverage.
At Rasmussen Reports, however, throughout the election season we closely monitored our poll results on partisan trends and political and ideological viewpoints on key issues to ensure that our weighting remained objective and representative.
Many organizations challenged our results that showed a tight race between Donald Trump and Hillary Clinton throughout most of the election, but despite criticism, we remained faithful to our polling practices and came out on top:
1) Our final poll was the closest among all pollsters who correctly picked Hillary Clinton to win the popular vote. We had Clinton up by 1.7%. In reality, she won the popular vote by 2.0%.
2) Our final survey of Utah with media partner Heat Street was the first to show that Evan McMullin’s independent bid for the presidency was no longer a threat to Donald Trump. Our final surveys in Nevada with partner KTNV-TV 13 Action News – two weeks before Election Day - correctly projected the ultimate wins by Clinton and Democratic Senate hopeful Catherine Cortez Masto.
3) Pulse Opinion Research which conducts the field work and provides the methodology for all Rasmussen Reports surveys did a number of state tracking surveys during the presidential election season for the Alliance of Automobile Manufacturers and the Entertainment Software Association. Here’s the Auto Alliance’s analysis of those survey results.
If your organization would like to be one of the companies leading the charge on what American really thinks leading up to and through the 2018 Midterm elections, we’re now accepting a limited number of state polling partners for exclusive co-branding opportunities.
If you’d like to learn more, please call us at 732.776.9777x205 or send email to beth.chunn@rasmussenreports.com.
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Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.
Some information, including the Rasmussen Reports daily Presidential Tracking Poll and commentaries are available for free to the general public. Subscriptions are available for $4.95 a month or 34.95 a year that provide subscribers with exclusive access to more than 20 stories per week on upcoming elections, consumer confidence, and issues that affect us all. For those who are really into the numbers, Platinum Members can review demographic crosstabs and a full history of our data.
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